Our story

We didn’t join a movement. We started one.

From a kitchen in Beirut to a truck on the streets of Detroit to a name people line up for. This is how the original crispy shawarma became #SamiStyle.

The journey

Beirut → Detroit → everywhere

Beirut

Where it began

A family recipe and a love of shawarma the way it’s meant to be: crispy, generous, made with pride.

2018

Detroit, one truck

Sami parks a food truck on the streets of Detroit. The line forms. The toum becomes legend.

Viral

Heard round the world

Videos of the crispy chicken shawarma blow up. #SamiStyle is born and the crowds get serious.

2026

Going national

Storefronts open across Michigan, and franchising takes the movement to new cities nationwide.

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The founder

A recipe worth crossing an ocean for

Sami grew up in Beirut, where shawarma wasn’t fast food. It was family, hospitality, and pride on a plate. When he brought those recipes to Detroit, he refused to water them down. Instead he added his own twist: a shawarma crisped to a shatter, a garlic toum people now drive across state lines for.

The vision was never one truck. It was to take an authentic Lebanese experience national, to put “Amo” (uncle) on the corner of every city, welcoming you like family. We’re just getting started.

“If it’s not crispy, it’s not ours.”

Amo Sami, Founder

What makes #SamiStyle

Why people are obsessed

The original crispy shawarma: shatteringly crisp, never soggy, impossible to copy.

Garlic toum and spice blends made in-house from authentic Lebanese recipes.

100% halal proteins at every single location.

Bold, fast, unforgettable energy. The experience is as loud as the flavor.

A family welcome. “Amo” means uncle, and you’re treated like one of ours.

Mission & values

What we stand on

01

Authenticity

Authentic Lebanese recipes carried from Beirut, with Sami’s twist. No shortcuts, no imitations.

02

Quality

High-quality ingredients and 100% halal proteins, every plate, every location.

03

Community

Giving back where we serve, with chicken drives, Ramadan drives, and showing up for our neighbors.

Watch our story

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